citizens first >> verve

let's face it, credit union & community bank advertising can be painfully boring.

So when we had the chance to bring a credit union brand to life online in a season to season campaign, we took full advantage. We started by naming a loan product, and it resonated with their audience...big time. As the days got colder, the homepage and overall digital presence of Citizens First Credit Union changed, as did the messaging and style.

this was all created as a transition to their full company re-brand. it was then time to introduce "verve, a credit union."

Working closely with the team at Verve, we launched the brand internally first and then to the public. Here are three spots with Merv, their "launch spokesman", as well as a sampling of their new brand in action. Merv has since become a well-known figure in the region in multi-media channels.