McDonald's New Zealand

The following creative was made in the wake of that cute little film, "Super Size Me", which sent this global brand into a tailspin/backpedal/panic. Working as the Deputy Creative Director for DDB New Zealand at the time, our leader lead the charge on a campaign focusing on food quality and ingredients. Living outside of the USA, he was able to make fun, effective advertising that wouldn't have sold back home. Check out the TV and print. (It's grainy because it was still on "tape"!)