Heavy equipment like Wausau Coated Product’s BW Sheeter is impressive, but hard to capture in photos alone. The BW Sheeter transforms massive rolls of coated material into precisely cut sheets—fast, accurate, and ready for production.

At G. Morty & The Makers, we use video to make complex manufacturing processes approachable, engaging, and clear. By bringing the scale, precision, and people behind the BW Sheeter to life, we helped Wausau Coated tell a story a spec sheet never could.

B2B services can be a little tough to explain. When what you’re selling is expertise, relationships, and a process rather than a physical product, it can take a lot of words to tell the whole story. That’s where video comes in. A good explainer can take something complicated and make it easy to understand, while giving people a feel for the personality and people behind the business. It’s a great way to grab attention, build trust, and give sales and marketing teams something they can actually use. For Evans Transportation, we created a video that does just that—breaking down what they do, what makes the “Evans Experience” [EX] different, and why their customers see them as more than just a transportation provider.

Great B2B video marketing isn't just about showing off a product—it's about teaching your customers how to succeed with it.

In this tutorial created for Empower Label, we produced a clear, step-by-step instructional guide demonstrating how to properly apply pressure-sensitive labels to industrial containers. By focusing on practical execution—like surface prep, diagonal smoothing, and preventing corner lift—this video helps Empower reduce product failure in the field while establishing their authority in industrial packaging.

Have a process, service, or machine that needs visual storytelling? Let The Makers help.