Fact: the NIL landscape in collegiate sports is the Wild, Wild West. Another fact: brands need to be flexible in their content if a team isn’t necessarily crushing it on the field.

We’ve been in production again with the fine folks out at Creative Automation Inc. in Abbotsford creating a new suite of videos for their brand.

Roastar is back and jabbing the corporate fat cats. We recently shot a three piece campaign for them with the nice folks at Jackson & Co. in Appleton, and had a bit of fun doing it.