Fact: the NIL landscape in collegiate sports is the Wild, Wild West. Another fact: brands need to be flexible in their content if a team isn’t necessarily crushing it on the field.
Evans Transportation is a huge supporter of Wisconsin Badgers athletics, but unfortunately the football team didn’t exactly play up to their expected level this season. Due to the toxic nature of online “voices,” we shifted gears slightly and had Evans’ two athletes talk about what it takes to build a championship team. It was awesome working with Billy and Owen, and we feel lucky to have met both of them.