When the fine people at Marathon County Solid Waste, Portage County Solid Waste, and Recycling Connections decided to create a coalition to educate the region on getting back to the basics of recycling, they gave us a ring. We named the organization Central Wisconsin Recycling Collective, created their brand identity, and made some fun creative things for the brand. Our “To Bin? Or Not To Bin?” has generated more social conversation than any campaign we’ve done in the past. The engagement from the surrounding communities regarding what one can recycle and what one cannot over on the CWRC Facebook page is always humming, and this stems from consistent engagement by the client with their customers on social media, whether they are paid social ads or “regular” posts. Check out the brand over at Central Wisconsin Recycling Collective.
