A few months back we were asked by our awesome clients at Verve, a Credit Union, to come up with a campaign to combat financial frauds and scams running rampant across the Fox Valley region. Needless to say, there are frauds and scams all over the planet at all times. (What is wrong with people?)
Law enforcement from the region reached out to Verve to see if they wanted to be involved as the financial spearheading the project, and we came up with a campaign for the initiative. Needless to say, it’s already getting some great traction out there, and hopefully the end result will be stronger communities with fewer victims of financial fraud.
Enter: the Fraud Squad.
We came up with the campaign concept, wrote and directed the movie-trailer-like video, wrote and directed the radio campaign, and more. Check out the awesome Fraud Squad landing page on the Verve site, the video below, and the following articles that have recently appeared in the press: