Like most successful and effective campaigns, our Wilbur What The What?! campaign for Valley Companies started as a half-joke. Based off of the president and CEO’s nickname, here we are 3 years later cranking out Wilbur content.
This is one of those campaigns that, on the surface, may not have the social numbers or visibility that many “successful” campaigns have, but the stickiness and word of mouth factor for Wilbur is through the roof. Our client has told us that he will be on random calls or in new business meetings and someone will suddenly chime in with “You’re Wilbur!” or “That Wilbur dude is fun.” types of comments. Never underestimate word of mouth, and definitely never underestimate having fun with your brand.
