‘Tis the season! Our work has been called “Unusual”…again. It seems like every fall (and maybe winter, spring, and summer) someone catches a glimpse of our Pumpkin Spice Loan campaign for Verve and labels it with an adjective similar to “unique.”
A recent article in American Banker touts this campaign as one that breaks through the credit union clutter. Author Frank Gargano says, “Unusual marketing campaigns are a valuable tool for credit unions to reach a wider audience, especially when that campaign mentions pumpkin spice,” in a recent LinkedIn post.
We are proud of this campaign, now running for it’s 9th year! But that wouldn’t be possible if Verve hadn’t bought in to something that was out of their comfort zone. It just goes to show what can happen when financial brands take a risk, and we’re down with that.
